Official
World Rally Championship's website wrc.com made an interview
with Mr. Simon Long, new CEO of the ISC, the promoter
of the WRC:
What is the rationale behind a 13 event WRC Calendar
for 2010?
"The 2010 calendar is a combination of nine events
which had previously been confirmed by the FIA plus
four other events, Finland, Spain, GB and Portugal,
thereby extending the calendar from 12 to 13 events.
The good news is that there are no losers from the
previously published calendar which has now been further
reinforced with four quality events, proposed by ISC".
How will WRC calendars be proposed in the future?
"In drawing up our future calendar recommendations,
the overriding focus will be on quality as we look
to combine the world's best drivers and cars with the
best events.
That means quality not only in terms of
a well run event but also in the way events are marketed
and promoted in the interests of spectators, viewers,
the media, car manufacturers and commercial partners.
As Championship Promoter, ISC will be working with
all of the sport's stakeholders to raise the bar for
how WRC is staged and showcased to an increasingly
global community of fans. ISC will be submitting a
proposal for the 2011 WRC calendar for the FIA's approval
before the end of 2009".
Will ISC's agreements with events only be on an annual
basis?
"This will not be a one-size-fits-all approach. We
recognise the need for everyone involved in building
a healthy and sustainable WRC to have some forward
visibility.
Thus, we will be entering into multi-year
Events agreements with a number of core events in order
to give stability and allow appropriate planning with
key parties such as sponsors, broadcasters and local
government to everyone's advantage".
What are the promotional benefits of introducing the
1600cc turbo engine in 2011?
"This brings WRC in line with the way the automotive
industry and public opinion is moving towards more
energy efficient engines. At the same time, this will
further support our efforts to attract new manufacturers
and car brands into our sport with the prospect of
more cost effective and relevant WRC car regulations".
What are the advantages of giving event Organisers
more flexibility over the design of their events?
"The beauty of going
to so many distinctive and spectacular locations around
the world is the unique character which each event
can bring to the Championship and how we promote it.
We need to make more of a virtue of the sheer variety
of experience and geographical reach which WRC can
offer.
By allowing Organisers more flexibility over
the make-up of their event we anticipate being able
to connect with a wider landscape of communities, places
and fans. The prospect of mixed surfaces will only
add to the unpredictability and challenge which characterises
the sport of rallying."
How will the introduction in 2010 of a 'WRC Cup' for
Super 2000 cars help?
"This is great news.
With the WRC regulations set to shift to a Super 2000
car in 2011 this is a good way of attracting manufacturers,
teams and privateers into WRC at an affordable and
competitive level.
This also offers the chance to sample
WRC ahead of potentially taking the step up to the
highest level of the sport. We will be undertaking
a number of media and marketing initiatives to showcase
the series globally and integrate it within the overall
promotion of WRC."
What will be the benefit of replacing 'Super Rally'
with bonus points for each day?
"With our Championship
Promoter's hat on, I think it's fair to say that the
Super Rally system can be quite confusing to explain
to fans and viewers.
The provision of daily bonus points
should help further incentivise drivers to go full
out throughout the duration of the rally whilst rewarding
those drivers who keep their cars on the road from
start to finish.
This will be good for generating increased
media and public interest in the result of each day
of racing as well as in the overall classification,
a bit like in the Tour de France."
What will a global Drivers' World Ranking add to the
promotion of WRC?
"This is a great initiative
by the FIA which will allow followers of WRC and the
sport of rallying to compare and contrast the fortunes
of their favourite drivers throughout the year.
There
is little doubt that the introduction of ranking systems
in other major global sports such as golf and tennis
has helped raise interest levels locally and internationally.
The introduction of a WRC ranking system is bound to
help keep the sport, its heroes and rivalries firmly
in the eye of the public and media."
How about the prospect of Remote Service Zones?
"One of the unique
aspects of WRC is the fact that it does not take place
in a concrete stadium but can roam over huge, diverse
areas of the country.
A Remote Service Zone, provided
that it is well staged and promoted, offers the additional
dimension of stretching the heartbeat of a rally to
another location away from the central Service Park,
thereby further spreading the carnival atmosphere and
allowing an additional focal point for fans, the media
and sponsors to interact with the sport's stars and
personalities.
This will work for some events but not
necessarily for all depending on the logistics and
itinerary of each event and the needs of the stakeholders."
There are a number of rule changes regarding the introduction
of more media opportunities, finish and podium ceremonies
and PR opportunities involving the drivers, teams and
fans. How will these help your role as the Championship
Promoter?
"I think the FIA is to be applauded for the way it
has looked at ways of changing the sporting regulations
in order to help improve the WRC 'show'.
WRC is all
about accessibility and the changes outlined in the
FIA's announcement are likely to enable the public
and media to get closer than ever before to the local
and global heroes of the sport.
Adapting to the needs
of the broadcasters and press, whilst increasing the
entertainment and spectacle of our sport, are bound
to increase the profile and marketability of WRC".
What will be the impact of allowing cars that are
certified by ASN's, and which are based on those eligible
to enter the WRC, to be permitted in a National Classification?
"As the Championship
Promoter we see our role as being as much about showcasing
the top of the pyramid of rallying with WRC, as we
do connecting the grassroots of the sport to a ladder
of opportunity.
This is a welcome change which will
help encourage more competitors, especially amateurs,
to sample the unrivalled experience of participating
in WRC events."